Articles for Association Use


As a financial advisor, you possess valuable knowledge and expertise that can help businesses overcome challenges and achieve their goals. However, attracting new clients and growing your business can be a daunting task. One powerful tool that financial advisors often overlook is public speaking. By leveraging your speaking skills, you can establish yourself as a thought leader, expand your network, and ultimately grow your consulting business. Here are ten ways you can use public speaking to your advantage:


Demonstrate your expertise: Public speaking provides a platform to showcase your knowledge and expertise in your field. By delivering informative and engaging presentations, you can position yourself as an authority and gain the trust of potential clients.


Increase visibility: Speaking at industry events, conferences, and workshops can significantly increase your visibility within your target market. As more people become aware of your consulting services, you’ll have more opportunities to attract new clients.


Expand your network: Public speaking events offer excellent networking opportunities. You can connect with other professionals, potential clients, and even fellow financial advisors who may refer business to you in the future.


Generate leads: By providing valuable insights and actionable advice during your presentations, you can encourage attendees to approach you for further discussion. These interactions can lead to potential client relationships and new business opportunities.


Establish credibility: Being invited to speak at events or being featured as a guest speaker on podcasts or webinars can boost your credibility. It demonstrates that others recognize your expertise and value your insights, making it easier for potential clients to trust you.


Offer value to your audience: Focus on providing value to your audience rather than solely promoting your services. By addressing their pain points, offering practical solutions, and sharing relevant case studies, you can create a positive impression and encourage attendees to seek your assistance.


Develop your communication skills: Public speaking allows you to hone your communication skills, which are essential for effectively conveying your ideas and persuading potential clients. As you become a more confident and engaging speaker, you’ll be better equipped to pitch your services and win new business.


Repurpose your content: The content you create for your presentations can be repurposed into blog posts, articles, social media updates, or even a book. By sharing your insights through multiple channels, you can reach a wider audience and attract more potential clients.


Offer workshops or seminars: Consider hosting your own workshops or seminars to provide in-depth knowledge on a specific topic related to your consulting services. This not only positions you as an expert but also allows you to generate revenue and attract clients who are actively seeking solutions to their challenges.


Collaborate with other professionals: Look for opportunities to co-present with other financial advisors or professionals in complementary fields. By partnering with others, you can expand your reach, tap into new networks, and provide a more comprehensive solution to your clients’ needs.


To make the most of public speaking opportunities, it’s essential to craft compelling presentations that resonate with your target audience. Invest time in understanding their needs, challenges, and goals, and tailor your content accordingly. Use storytelling techniques to engage your audience emotionally and make your message more memorable.


Remember, public speaking is not about self-promotion; it’s about providing value and building relationships. By focusing on delivering meaningful insights and connecting with your audience, you’ll naturally attract clients who appreciate your expertise and trust your ability to help them succeed.


Incorporating public speaking into your marketing strategy can be a game-changer for your consulting business. By leveraging your knowledge, communication skills, and the power of in-person connections, you can establish yourself as a sought-after expert, expand your client base, and ultimately grow your business to new heights.

Peter George Speaker and Public Speaking CoachPeter George


With a wealth of experience as a veteran speaker, public speaking coach, and acclaimed author, Peter has assisted over 300,000 executives, consultants, and professionals across 50 countries in harnessing the power of public speaking to increase their impact, influence, and income.


Peter’s notable achievements include authoring the six-time award-winning book, “The Captivating Public Speaker,” and pioneering the AMP’D Framework™, a methodology designed to empower speakers in crafting compelling messages tailored to their audiences.


Drawing from personal triumph over speech impediments like a lisp and stutter, Peter believes everyone should be able to effectively communicate their advice, expertise, and experiences.

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