public speaking benefit statement

How This Statement Benefits Your Audience

Whether you’re speaking to one person, 10, or 1,000, it’s recommended that you grab your audience’s attention from the beginning. Actually, it’s essential. Without doing so, you’re not going to be able to serve your listeners as effectively as possible.


In this short article, you’re going to learn how to – after grabbing your audience’s attention – keep them engaged as you get into the core of your presentation. Doing so benefits you, your presentation, and, most of all, your audience.


Directly after opening your presentation with an attention-grabbing statement, question, or another tactic, deliver your benefit statement. This statement provides your audience with three things. 1) How long your presentation is going to be. 2) What they are going to learn. 3) How they benefit from your presentation. As you may have noticed, it’s very much like the paragraph above.


Here’s how it might go 

Over the next 20 minutes, you are going to learn (see, discover) several easy-to-implement time management ideas so you can get more done in less time and have more time for yourself.


Feel free to replace “learn” with “see,” “discover,” or another word that’s comfortable for you. Since most of us are visual learners, I use “see,” even though I seldom use slides.


You, not I

Did you notice that the second part of the benefit statement? The vast majority of speakers say things like, “I am going to talk about … ,” or “I’m going to show you … ,” or even “We’re going to discuss … .”


These speaker-centric statements set you up to deliver a mediocre statement at best. A subtle change, however, can make a world of difference.


Keep your focus on your audience by inserting “you,” where most speakers use “I.” So, instead of “I am going to talk about … ,” you say, “You are going to hear … .” Instead of “I’m going to show you … ,” you say, “You are going to see.” Instead of “We’re going to discuss … ,” you say “You’re going to discover … .”


Once you’ve done this, deliver the benefit your audience is going to receive. Not only does this inform them about the benefit they are going to get from being at your presentation, but it also provides your audience with repeatable words. What I mean by this is that when they’re asked, “What was the talk about?” they have the answer.


Seldom do you get so many positive results from such a simple shift. Be sure to implement a benefit statement in all presentations, no matter the length. You’ll be glad you did, and so will your listeners.

Peter George

My expertise is in helping people who want to be calm, confident, and credible every time speak in public -- whether they're presenting in meetings, speaking on stage, or selling to prospects. I do this through one-to-one coaching, corporate training, and public workshops. As a result, they can increase their impact, influence, and income.

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