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What Really Matters When It Comes to Serving Your Audience With Bob Burg

Bob Burg joins me for the first episode of The Speaker Station Podcast. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

 

He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

 

Whether you’re new to the craft of public speaking or an experienced veteran, you face a multitude of opportunities and challenges. In this episode, highly-sought-after speaker and best-selling author Bob shares how he got started in the speaking business, the biggest challenge he faced on his way to becoming a captivating and purposeful speaker, and his most significant piece of advice he can offer to up and coming speakers. You definitely want to hear Bob’s advice.

 

Specifics include:

  • It’s all about the audience.
  • Focus on engagement, not perfection.
  • Ideas for prospecting

 

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