A key tenet of sales is to make it easy for your prospective customers to buy from you. Making the process too convoluted, it’s believed, increases the likelihood that the buyer will become confused or frustrated and ultimately opt out of the buying process.
The same is true when it comes to public speaking. If we, as speakers, confuse or frustrate our listeners, they won’t buy what we’re selling – be it a product, service, or message.
However, many of us unknowingly make it difficult for our listeners to, well, listen. One of the ways we do this is by not speaking clearly. Instead, we garble words and syllables.
Not enunciating can happen for a variety of reasons including habit, aging, and not giving it much thought. But you should be giving it thought because it matters.
Listen to your presentations, are you speaking clearly? Are you making it easy for your listeners to buy what you’re selling? If you speak clearly … kudos! If you don’t or want to speak even more clearly, here are some exercises you can do.
There are many other exercises you can do. Simply search online for enunciation exercises. Find those that work for you and make them part of your routine. You’ll speak more clearly, and your audiences will be more likely to by what you’re selling.
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