Storytelling adds magic to presentations … yes, even business presentations. Learn how you can use stories to make your presentations more engaging and memorable.
In this episode, you learn:
It was obvious that Anthony was frustrated. He leaned forward in his chair and said, “Peter, I know my job. I know the numbers. I know what we need to do to reach our goals. Why does it seem like no one understands what I’m saying?” He looked up and said, “Please tell me that you can wave a magic wand and help me be better at this.”
I laughed and said, “I don’t have a magic wand, Anthony, but I do have some magic dust. When you sprinkle it into your presentations, people will better understand and remember your message.”
“Yeah, okay,” Anthony replied, doubting me. “How do I get this magic dust?”
“You don’t need to get any, Anthony. You already have it,” I assured him. “You just have to learn how to use it.”
The magic dust is storytelling, and sprinkling it into your presentations provides several benefits. But before we get to them, let’s look at why businesspeople often neglect this powerful tactic.
As humans, we are hard-wired to engage in the universal language of stories. From books … to movies, to television shows, to chatting with a friend over a beer, we surround ourselves with stories.
Stories can definitely be entertaining and informative, but their power is in connectivity. Studies show that when listeners are involved in a story, mirror neurons in their brains light up in the same areas that light up in the storyteller’s brain. As a result, we, as listeners, are likely to remember the point of the story because we feel like we lived it or watched it happen.
Let’s take a look at the simple steps to creating a compelling story.
Make characters come alive by using their names in the dialog. Listen to the following versions of this sentence and notice the difference. Average statement: “He told me he needs to crush his fourth-quarter numbers.” Better statement: “He said, ‘I need to crush my fourth-quarter numbers.’” Engaging statement: “Jim said, ‘Liz, I need to crush my fourth-quarter numbers.’”
Here’s the thing to remember after you’ve told story, restate the point or moral to your story in case someone did’nt get it.
Making stories more compelling does take some practice, but you can master storytelling in short order.
Sprinkle magic dust into your presentations. When you see how engaged your listeners are, it will quickly become your favorite tool. And don’t be surprised when they catch on and do the same.
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