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the speaker station with peter george
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What Really Matters When It Comes to Serving Your Audience With Bob Burg

Bob Burg joins me for the first episode of The Speaker Station Podcast. Bob is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

 

He is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

 

Every speaker, whether new to the craft or an experienced veteran, has opportunities and challenges. In this episode, Bob shares how he got started in the speaking business, the biggest challenge he faced on his way to becoming a captivating and purposeful speaker (odds are that you face the same challenge), and his biggest piece of advise he can offer to up and coming speakers.

 

Specifics include:

  • It’s all about the audience.
  • Focus on engagement, not perfection.
  • Ideas for prospecting

 

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